DIGITAL BUSINESS IN EDUCATIONAL ADMINISTRATION

Abstract

Nowadays educational institutions such as school and university in Indonesia are in the digitalization era. The presence of digitalization era will impact to two possibilities, namely: getting benefit or getting loss for the future of educational institution. Opportunities arised by digitalization era should be responded and made well for the progress of educational institution. Competition between educational institutions now becomes tighter as the impact of digitalization era. This research focused on digital business which has been used to increase educational image in educational institution, also explained digital business platform which is strategically to increase public interest in educational aspect. Research method used literature review, with analysis sources from reputable scientific journal articles. Cyber-physical system that happens in the virtual world in the form of human-machine-data connectivity which is well-known as Internet of Things is the characteristic of digitalization era. Digital business in educational administration should orient to the approach.