COMPARATIVE STUDY OF SOCIOPRENEURSHIP LANGUAGE STRATEGIES ON @ALDWINNV’S INSTAGRAM AND TIKTOK: A PRAGMATICS APPROACH
DOI:
https://doi.org/10.52657/js.v12i1.3494Keywords:
Instagram, Language Strategies, Pragmatics, Sociopreneurship, TikTokAbstract
This study examines sociopreneurial communication on Instagram and TikTok from a pragmatic perspective. Using a qualitative descriptive approach, it analyzes deixis, implicature, presupposition, and speech acts in 235 posts by @aldwinnv (January–June 2025). Findings reveal that Instagram emphasizes educational implicatures and directive acts within a structured instructional tone, whereas TikTok highlights motivational implicatures and expressive acts through casual language and humor. These contrasts show how sociopreneurs adapt pragmatic strategies to platform affordances and audience expectations. The study contributes to digital pragmatics by demonstrating how social media environments shape meaning-making and identity performance.
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